Social Media & Content Manager
Company Name:
Transdev
Transdev is the largest private sector operator of multiple modes of passenger transit in North America, providing bus, rail, paratransit, shuttle, sedan and taxi services. We manage over 200 transportation contracts for cities, transit authorities and airports, providing safe and sustainable mobility solutions. Our mission is to improve public transportation, to enhance quality of life and combat global warming.
The Social Media & Content Manager reports to the Senior Vice President of Global Marketing & Partnerships. The position will encompass a wide range of responsibilities, including, but not limited to:
Social media:
Develop and supervise a comprehensive social media strategy and create associated editorial calendars and content for all social media accounts and brand blogs, including Facebook, Twitter, Yelp, forums, message boards, et al, for the following brands:
SuperShuttle
ExecuCar
Daily, ongoing content management and brand monitoring to track:
Brand perception
Brand health
Customer Care issues
Possible or definite media crises
Address escalated Customer Care cases online.
Compile monthly analytics reporting
Train internal staff on social media and general internet know-how.
Assist in training and daily support of Social Media CSRs for customer care response online.
Content management
Assist with creating web content for SuperShuttle and ExecuCar brands.
Ensure all policy and customer care concerns are accurately reflected on website and in booking engine.
Use blog and other social media to boost traffic to main websites/booking engines.
Assist with improving content and usability within the booking engine.
Compile monthly report to assess Google Analytics.
Other duties as required.
Education, Licensing, and Certifications Required :
College, university, or equivalent degree in Business, Marketing, Communications or a related subject required
Education, Licensing, and Certifications Preferred:
Bachelor's Degree preferred
Experience :
2
years Product Marketing experience
Skills and Knowledge Required:
Outstanding oral and written communication skills that readily adapt to the intended media and/or audience.
Strong project management and coordination skills; and ability to excel in a fluid, cross-functional team environment.
A power user of Web 2.0 tools including email marketing, blogs, Twitter, LinkedIn, Facebook, Instagram, Pinterest, Google+, etc.
Ability to create content, develop relationships, monitor chatter, and respond to customers via social and online channels.
Demonstrated knowledge of the latest trends, practices, programs, and applications in social media and SEM.
Experienced with Microsoft Office and social media tools. Experience with design programs a plus.
Self-motivated.
Sharp time management.
Ability to grow friends/followers/subscribers on specific social sites and expand activation plans for targeting them.
Ability to use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Pre-Employment Requirements:
Must submit to a drug test and background check
Physical Requirements:
Must be able to work shifts or flexible work schedules as needed.
100% of work is accomplished indoors and in air conditioned or well ventilated facilities
Work is accomplished in an office or in a cubicle space equipped with a telephone and computer.
For more information please visit our website at
Veolia Transportation is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, color, national origin, age, disability, veteran status, genetic data, or religion or other legally protected status.
Drug free workplace
If based in the United States, applicants must be eligible to work in US without restrictions for any employer at any time; be able to pass a drug screen and background checkEstimated Salary: $20 to $28 per hour based on qualifications.
Transdev
Transdev is the largest private sector operator of multiple modes of passenger transit in North America, providing bus, rail, paratransit, shuttle, sedan and taxi services. We manage over 200 transportation contracts for cities, transit authorities and airports, providing safe and sustainable mobility solutions. Our mission is to improve public transportation, to enhance quality of life and combat global warming.
The Social Media & Content Manager reports to the Senior Vice President of Global Marketing & Partnerships. The position will encompass a wide range of responsibilities, including, but not limited to:
Social media:
Develop and supervise a comprehensive social media strategy and create associated editorial calendars and content for all social media accounts and brand blogs, including Facebook, Twitter, Yelp, forums, message boards, et al, for the following brands:
SuperShuttle
ExecuCar
Daily, ongoing content management and brand monitoring to track:
Brand perception
Brand health
Customer Care issues
Possible or definite media crises
Address escalated Customer Care cases online.
Compile monthly analytics reporting
Train internal staff on social media and general internet know-how.
Assist in training and daily support of Social Media CSRs for customer care response online.
Content management
Assist with creating web content for SuperShuttle and ExecuCar brands.
Ensure all policy and customer care concerns are accurately reflected on website and in booking engine.
Use blog and other social media to boost traffic to main websites/booking engines.
Assist with improving content and usability within the booking engine.
Compile monthly report to assess Google Analytics.
Other duties as required.
Education, Licensing, and Certifications Required :
College, university, or equivalent degree in Business, Marketing, Communications or a related subject required
Education, Licensing, and Certifications Preferred:
Bachelor's Degree preferred
Experience :
2
years Product Marketing experience
Skills and Knowledge Required:
Outstanding oral and written communication skills that readily adapt to the intended media and/or audience.
Strong project management and coordination skills; and ability to excel in a fluid, cross-functional team environment.
A power user of Web 2.0 tools including email marketing, blogs, Twitter, LinkedIn, Facebook, Instagram, Pinterest, Google+, etc.
Ability to create content, develop relationships, monitor chatter, and respond to customers via social and online channels.
Demonstrated knowledge of the latest trends, practices, programs, and applications in social media and SEM.
Experienced with Microsoft Office and social media tools. Experience with design programs a plus.
Self-motivated.
Sharp time management.
Ability to grow friends/followers/subscribers on specific social sites and expand activation plans for targeting them.
Ability to use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Pre-Employment Requirements:
Must submit to a drug test and background check
Physical Requirements:
Must be able to work shifts or flexible work schedules as needed.
100% of work is accomplished indoors and in air conditioned or well ventilated facilities
Work is accomplished in an office or in a cubicle space equipped with a telephone and computer.
For more information please visit our website at
Veolia Transportation is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, color, national origin, age, disability, veteran status, genetic data, or religion or other legally protected status.
Drug free workplace
If based in the United States, applicants must be eligible to work in US without restrictions for any employer at any time; be able to pass a drug screen and background checkEstimated Salary: $20 to $28 per hour based on qualifications.
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